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Good Day,
If you think this information will benefit anyone you know, please forward this to them. Technology in Use: Does your web site talk to your internal CRM system? Merging database systems that were not necessarily meant to speak to each other becomes a logistic nightmare if not carefully considered and the proper backups put in place. The first step to a successful conversion is choosing a common platform. Home Savers USA, a national provider of mortgage assistance programs had a national network of 800 numbers dump leads into an existing system that their telemarketing banks had used with skill for years. When their web site was launched they needed to capture web leads, transition them into the database and be able to track those leads all without human interaction with the data. The existing system also needed to be able to track web site referrals. eBasedEvolution built the bridge between the two systems, updated their current systems fields and then tested all the touch points to ensure accuracy and stability. Tech Tip: Ever wonder why you see the same company listed several times on a search engine? What they have often done is submit multiple pages of their site. When you think about what the search engines are looking for; unique, current, relevant content, it makes sense to submit different pages of your site when they deal with completely different content. Since most search spiders will only catalogue a few pages away from the submitted url (domain name) multiple submissions become necessary on larger sites with lots of different topics. Many companies utilize gateway/doorway/attraction pages (example: http://www.ebasedevolution.com/ecommercewebsitedevelopmentLha.htm) to accomplish this. That method can be very successful with some of the search engines when done correctly. When abused, at best it will be ignored and at the worst it can get your url banned for spamming. Before you submit to any engine look at the results for your keyword search and review the submission guidelines on the search engine site. It is important to know that different engines have different ranking criteria as well as submission guidelines so do your homework or contact a professional search engine optimization company. Announcement: If your web site is struggling to become anything more than an expensive piece of brochure-ware then it is time you sent it to training camp. Our newly launched Coaching Program will help your site to build traffic through traditional and online marketing, convert greater numbers of users and uncover alternative ways to drive revenue and cut costs. Even if you already have a successful site, The Coach can make it work harder. Give us a call - 704/849-0528. We’d be happy to cover the X’s and O’ with you. Next Issue: Planning a successful web site strategy. Contact us for a free consultation on how our technology can help your business save money and build new revenue streams. |
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