Good Day,

As always, thank you for taking a moment of your valuable time to review our newsletter. We hope that this issue offers some valuable information for you. We always welcome your feedback.

Technology in Use: With America's recent aversion to opening mail along with a tight economy curtailing bulk mailing campaigns, many companies have turned to email campaigns as the solution to their customer prospecting and customer service delivery system. Image actually being able to statistically track how many people opened that mailer you sent out and what they did once they read it. Tie this to a link on your existing web site and you have a marketing process that delivers the highest level of qualified candidates available. An example of this technology in use is METAGroup. METAGroup provides over 50,000 e-business professionals with news, analysis, and reports from the IT world. In order to keep in contact with its users and keep them abreast of the latest news, METAGroup provides a newsletter system capable of handling their mailing volume. With no software to install or maintain, META Group had its newsletters up and running within hours. For further details view the case studies on www.ebasedevolution.com.

Tech Tip: How important is Click Through Popularity? Click Through Popularity is a critical factor in most of the major search engines algorithms for ranking. Consider Yahoo, which rapports to reach the greatest level of Internet surfers. If you can achieve a high level of unique click-thrus on your site they may catapult your listing to their ‘Popular Sites’ area. However, it is not just the number but the length of time they spend on your site. If large numbers of visitors click on your listing and then hit the back button and select someone else you will actually be penalized. This lesson here is that besides making them compelling you need to make sure your search engine summary and the page it links to give the visitor a reason to stay.

Announcement: Are you getting the most out of your web site investment? Are you correctly targeting and positioning your site? How can you increase traffic of potential customers to your site? Got a Site ...How Web Marketing Delivers the Right Results will help you answer these questions and much more. Click here to register for the Valentines Day Workshop (2/24/02). There will be candy.

Next Issue: How do I use attraction pages to my greatest benefit?

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